the summer solstice, here's an all-new episode
of "Media Jeopardy!"
You probably remember the rules: First, listen carefully to
the answer. Then, try to come up with the correct question.
The first category is "Broadcast News."
Now we move on to "Public Broadcasting."
Our next category is "New Frontiers of Media Money."
Now, it's on to "The End of Racism."
- This daily satellite-TV feed has a captive audience of
more than 8 million kids in classrooms. While it's touted as "a
tool to educate and engage young adults in world happenings," the
broadcast service sells commercials that go for nearly $200,000
per half-minute -- pitched to advertisers as a way of gaining
access to "the hardest to reach teen viewers."
What is Channel One?
- During the 1995-96 election cycle, these corporate parents
of major networks gave a total of $3.2 million in "soft money" to
the national Democratic and Republican parties.
Who are Disney (ABC), Time Warner (CNN), News Corp. (Fox),
General Electric (NBC) and Westinghouse (CBS)?
- In 1996, this owner of the Fox TV network also donated $1
million, from his own pocket, to the California Republican Party.
Who is Rupert Murdoch?
- Last winter, 18 months after the Walt Disney Co. bought
the network where he's the main news anchor, this journalist
cautiously told Parade magazine: "I feel, as any citizen, that
more and more media in fewer hands, in the abstract, is reason to
Who is Peter Jennings?
We're moving into Media Double Jeopardy with our next
category, "Fear and Favor."
By now, we're in Serious Media Jeopardy.
No question about that.